And the lucky winner is….. Jonathan Newson, Director of Octopus Cabling.

Octopus Cabling specialises in the installation and maintenance of fibre optics, structured cabling systems and wireless networks. Jonathan and his team will be enjoying a case of New World Wine as a thank you for participating in this year’s survey. To find out more about Octopus Cabling, please click here

We pride ourselves on being a leader in our industry for Customer Service, and we strive to combine professionalism with an added personal touch and, of course, a little sprinkle of Ruby Love.

Thank you for all of your feedback – it is greatly appreciated.  Without your feedback we would not be able to continue in our quest to provide the best possible telephone reception service to all of our clients.

Download the MyRuby Customer Survey 2016

We’re keen for you to see the results of our customer survey. If you’d like to find out more, you can download the complete report to find out about what our customers really think of our telephone answering services.

MyRuby Provides a smarter way to run your telephone reception.
Find out more at

What People Think of the MyRuby Telephone Answering Service

The results of the MyRuby Customer Survey 2016 are in. At MyRuby, customer satisfaction has always been top of our list of priorities. We want every one of our customers using our telephone answering service to be happy, trusting the service that we deliver is professional, accurate and representing their brand in the best light.

We’re irrepressible improvers. So it’s only natural that we’re taking steps to understand how customers feel about our telephone answering service, what we’re doing well, and where we could make improvements. Since we launched the survey, we’ve been excited, anxiously awaiting the results, to find out how our service stacks up and how well we performed for our clients.

Scoring our customer satisfaction with NPS

Our customer survey covers a wide range of areas, including:

  • Which services matter most to our customers
  • What people look for in telephone reception services
  • What people like most about our service

To understand how we’re improving year-on-year and how we compare against other companies, we’ve been using the Net Promoter Score metric, or NPS. It’s a metric that’s widely used in marketing departments of all sizes, based on the idea that every customer is either a promoter, passive, or detractor. By subtracting the percentage that are detractors from the percentage who are promoters, you get a clear indicator of your overall performance.

Each time we conduct the survey, we expect our NPS to grow – and, ideally, we’d like to see an NPS above the averages expected in most industries.

Download the MyRuby Customer Survey 2016

We’re keen for you to see the results of our customer survey. If you’d like to find out more, you can download the complete report to find out about what our customers really think of our telephone answering services.

MyRuby Provides a smarter way to run your telephone reception.
Find out more at

Four best practice tips for every clinical receptionist

A great clinical receptionist has patience, skill and dedication. But it takes a deeper knowledge to support clinicians in providing the highest-quality patient services.

Medical professionals dedicate their lives to providing a highly-qualified service. They try to give each patient the time and attention he or she requires, while treating as many people as possible. It’s a true juggling act and, in most instances, time is the biggest issue.

Patients have the right to access medical facilities simply and easily. A clinical receptionist makes this possible. She provides the extra administrative service that a clinician, who’s focusing on patients, can’t always offer effectively. She represents the clinic as a helpful, friendly voice who understands the sensitivity and confidentiality of clinical services and acts accordingly. Yes, she answers the phone, but in reality, her job is far more complex.

Receptionists employed by MyRuby, offer many years of experience acting as clinical receptionists to a wide variety of clinics across the UK. They understand what it takes to maintain the best standard of receptionist duties in healthcare clinics. Here are their best practice tips for providing great clinical receptionist services:

1. Be flexible

The medical profession is a diverse industry. Every practice operates differently according to many factors including its specialism, size, location, and whether it’s a private or public service. Individual clinicians work in different ways. Some, for example, treat patients in the clinic, some visit patients in their homes. Their priorities for patient bookings vary, as do their preferences for handling cancellations. They use different diary systems and implement different policies for taking on new patients.

A great clinical receptionist gets to know individual clinicians and their habits, working practices and schedules. Her knowledge and relationship with each medical professional helps her handle more complex situations with patients. She knows the discrepancies between private and public practices and can work with one professional or multiple professionals with different diaries or schedules, confidently adjusting her booking processes accordingly. She understands what the clinician expects of her and deals with most administrative tasks or problems so that he or she doesn’t have to.

2. Follow processes

A great clinical receptionist is experienced in working for many different practices in different fields. Her knowledge gives her the edge on less-experienced employees and enables her to make more informed judgements. And she can draw on a wide repertoire of best practices and apply them in work with new clinics.

Individual clinics implement their own structures and processes to deal with day-to-day tasks such as patient registration or communication with external organisations. These processes also help clinics comply with a multitude of regulations and promote a consistently high standard of service. A clinical receptionist can adapt to and follow these processes when dealing with every call or situation. And, with experience behind her, she can also suggest or introduce improvements in processes to improve the working lives of professionals, boost efficiencies in the business or enhance patient services.

3. Be an expert in diary systems

There’s far more to managing a diary than answering calls and filling appointment gaps. A receptionist can explain practice requirements for new and temporary patients. She books the right length of appointment according to the type of treatment or the patient’s stage in the treatment cycle. She adjusts her handling of cancellation requests according to the needs of each clinician. And she handles private or public clinical bookings according to different billing processes. For private practices, the receptionist can advise patients on medical insurance information, as well as make calls to health insurance companies to apply for funds or reimbursements.

A great clinical receptionist is trained in and can switch between many different online diary systems used by today’s clinicians. These systems, which include PracticePal, PPSClinicOfficeQuinec, and BookingBug, offer practical tools and functionality that help clinicians manage their diaries more efficiently.

4. Handle unusual situations with care

A great receptionist understands the urgency of medical situations, and can handle multiple re-bookings tactfully and efficiently if a clinician is called away suddenly or off sick. She gets to know patients and knows how to best deal with specific ‘patient cases’. Her priority is to ensure clinicians’ diaries are fully occupied. She maintains a smooth flow of patients by sending out appointment reminders to maximise attendance but she also knows what to do in the event of a DNA (did not attend) case.

Many medical professionals keep an audit trail of their administrative processes, from calls taken to bookings and cancellations. These can be kept as daily, weekly or monthly records and it’s the receptionist’s duty to provide them in a format that suits the clinician.

MyRuby offers more than just a great clinical receptionist

With pressure on clinics to provide the highest standard of care, clinicians are turning to receptionists to carry greater responsibilities. But they’re looking for cost-effective alternatives to hiring full-time members of staff. Outsourced telephone receptionist services such as MyRuby offer a smarter, more practical way to provide a complete receptionist service or support existing administrative teams.

MyRuby provides telephone answering and diary management services to primary and secondary healthcare clinics. A MyRuby receptionist offers a quality service as seamlessly and professionally as a full-time receptionist working under the same roof as the clinician. She supports professionals regardless of their specialist field, the breadth of their administrative needs or their location. She understands the clinical profession and applies her knowledge from the start, unlike a permanent employee in training. She forges strong relationships with patients and with clinicians to become a vital part of their working day. But unlike a permanent member of staff, a MyRuby receptionist is always available and is a fraction of the cost of a permanent employee.

Set up is so simple, your MyRuby receptionist can start today. For more information about how a MyRuby receptionist can enhance your healthcare service call MyRuby on 0800 988 0977.

MyRuby Provides a smarter way to run your telephone reception.
Find out more at

Eight reasons to use online diary for your clinic

As any clinician will know, there’s far more to managing a diary than just answering calls and filling appointment gaps, and online diaries are quickly becoming the most efficient, practical option for clinics worldwide.

In today’s complex practice environment, the tools clinicians and clinical staff use have become smarter and more intuitive, making clinics run more smoothly, putting them in a better position to deliver a higher standard of service and care to their patients.

If you’re still using a paper diary, you need to stop and ask yourself why. We’ve outlined eight big reasons for switching from a paper-based diary to an online alternative.

1. Solve diary synchronisation problems

Each day, clinicians book and see multiple patients, any of whom may choose to cancel or reschedule their appointments. Such schedule changes happen frequently. But synchronising paper diaries is confusing, error prone and time consuming.

An online diary solves the problem because multiple users can share information, view live appointments, and make alterations that others can view in real time. If a change is made in the office, an out-of-office clinician can access the diary from any location and view the change instantly. For practice teams working across offices, countries or even time zones, working together is easier.

2. Improve patient management

An online diary comes with a database where the user can record and access patient information quickly and easily. This means that the booking process is faster for patients because, as the user enters patient details into the diary, the system automatically populates empty fields with existing customer information.

The user can access all patients’ or third-party organisations’ details from one screen. Information is presented in a single page, so when clinicians are speaking to patients, they can see if a new appointment needs to be made or a payment is outstanding. Full encryption and backup, which is available in online diary systems, keeps patient records secure.

3. Easily manage external communications

A clinic can assign any number of third-party contacts, such as GPs, insurance companies, solicitors and hospital consultants, to its online diary. These details are instantly accessible for the purposes of billing, letters, e-mails and other correspondence.

Professional-looking communications are easier and faster to produce because the diary offers templates for emails and Word documents. And every time one of these documents is created and sent, it’s automatically added to a patient’s or organisation’s record, enabling more efficient record keeping and saving the clinic time and printing costs.

4. Ease the clinical practitioner’s day

An online diary records all patient information in one place. Practitioners can access notes and appointment records and add new appointments on a single screen. They can view their up-to-date schedules and easily plan their working days.

Different systems offer specialist features designed to meet the needs of clinical practices. PPS, for example, has a Treatment Episodes feature, which manages episodes of care from initial referral through to discharge, and enables the clinical professional to quickly record diagnosis details and outcomes. Practitioners can set limits on cost or number of consultations and set treatment milestones. They can design custom assessment forms to reduce typing and incorporate body charts, diagrams, pictures or x-rays with patient records.

5. Improve marketing communications and grow revenue

Online diaries can automatically send recall notices to patients who are due for an appointment, saving administration time and helping the clinic to generate a regular flow of patients and boost income.

Data stored online can be used by clinics for marketing campaigns. For example, clinicians might choose to group data according to which patients are due for an appointment, which patients use specific services, and which patients are within a certain age group. This helps them to better target their marketing activity or customise client preferences, such as how patients like to receive information.

6. Simplify your appointments and bookings process

With its simple drag-and-drop features and support for cut and paste, the online diary is extremely easy to use, displaying available free appointments at a glance. It helps clinicians or their receptionists to reduce the number of ‘no shows’ through SMS appointment reminders which are easy to send.

Users can view schedule activity, such as the clinic’s calendar, in different ways such as by day and by week. They can also colour code appointments to make schedules easier to read.

7. Reduce manual accounting tasks

Patients can book and pay for appointments online without the need for administrative support. Meanwhile, clinics can profile appointment fees using a comprehensive income module which automatically displays the fee as each booking is made. Within the module, the user can manage tasks such as raising an invoice, taking a payment, raising patient credit notes, or printing invoices and receipts. The system also manages third-party invoices, and records expenses and detailed audit trails. It can even link to PayPal to eliminate merchant fees for payments.

8. Generate detailed reports for informed decision making

An online diary enables the user to run detailed reports which can be used to support more informed business decisions. With these customisable reports, clinicians or other users can analyse a clinic’s income or view customer invoicing details. They can view reports on open patient cases and medical conditions, they can break down appointments by practitioner or referrer, run detailed stock reports and analyse audit logs.

There are many different online diary systems available for today’s clinicians, each with individual features that suit different types of business. These diary solutions, which include PracticePalPPSClinicOfficeQuinec, and BookingBug, can be customised to meet the needs of your practice and help clinicians and staff work together and with patients far more effectively.

If you don’t use an online diary, you might be surprised to learn that set-up is easy. We’ve helped many clinics make the move – quickly. It’s simple and the rewards are numerous. We provide telephone answering and diary management services which has given us great insight to all of these diary systems. One thing they all have in common – they save time and improve efficiency.

For more information on telephone answering services for your clinic, or moving from a paper diary to an online diary, MyRuby can help. Please contact us on 0800 988 0977.

MyRuby Provides a smarter way to run your telephone reception.
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How to work smarter – No left turns

Sometimes the simplest solution can have a big impact on your business.I was discussing the issue with my brother Fran the other day when he mentioned the UPS story. For those of you who aren’t familiar with it, it goes like this.

Some years ago UPS (sometimes people say it was Fedex but I believe UPS did it first!) were facing pressures to cut their costs. Nothing new there I hear you say. They also were committed to reducing their environmental impact. They managed to put the two ideas together and optimised their delivery routes to avoid left turns. Now, don’t get me wrong they make left turns, but only about 10%. The other 90% is right turns and straight on’s with I guess a few ‘U’ turns thrown in for good measure.

My Ruby

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Why should that make a difference? Well a left turn in the USA means waiting at lights – which means longer delivery journeys and wasted fuel. Like all great initiatives they decided to try a pilot first and a sceptical driver – Christopher Broder – a driver for 25 years, agreed to give it a go.

Well, the rest as they say is history. A legend was born, UPS has saved millions of dollars in fuel savings and reinforced there green credentials at the same time. A simple, creative solution to big problem. Now to find the left turns in your business.

MyRuby Provides a smarter way to run your telephone reception.
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2 big changes every clinic should know about

Technology is quickly impacting our lives, and clinics are no exception. For today’s clinics, an online practice management system including a clinic diary is vital. It means a clinician can work more closely with telephone receptionists, eliminate time-consuming admin and automate critical medical processes.

By taking advantage of technology, busy clinicians can find more time to devote to their patients, delivering a higher standard of care. It also means there is more available time to focus on growing the practice. Smart clinics are realising this already, creating a wave of change. Two big changes impact clinics:

1. Clinics are using online practice management systems

There are a number of online software systems to suit the varied diary needs of clinical practices, designed to make a busy practitioner’s life easier. As more of these systems enter the market, manual or paper-based systems become redundant.

Online practice management systems provide practical tools and functionality to help clinicians manage their clinic diary more efficiently. Some even predict patients’ regular appointment types, send notifications to remind patients about their appointments or process payments automatically.

But this isn’t the only change that is happening.

2. Clinics are outsourcing telephone answering services

More and more busy clinics are appointing telephone answering and clinic diary management services such as MyRuby to handle calls, manage bookings and take on many day-to-day administrative duties. For clinics, these services can provide all the clinical experience and commitment of an in-house employee, but for a fraction of the cost. The only difference to the practitioner, of course, is that the receptionist isn’t based in the clinic, making old-fashioned methods of scheduling and communications, such as paper diaries, cumbersome and error-prone.

With today’s technology, outsourcing makes sense. It reduces costs and creates efficiencies that help a practice to deliver a greater level of customer care while growing the practice at the same time. But before choosing the best online practice management system for the business, clinics should check their receptionist service will support the software that works for them.

But does your receptionist service support your practice management system?

Luckily, secure, cloud-based practice management systems provide a simple and effective solution for simple diary access. But beware, not all telephone receptionist services support any system that a practice chooses.

This was a problem the Ludgate Clinic encountered.

The practitioners of London-based Ludgate Clinic know what it means to be busy. Practice Manager and Osteopath Chris Belderbos treats 10 patients a day, spending 45 minutes with each patient, leaving little time for admin. His main issue was the time it took to invoice private health insurers and take payments from his patients. Eventually, Chris discovered an online practice management system that met his needs. Called QinecEnterprise, it contains ‘eBilling’ functionality for private health invoicing. It also integrates with Healthcode – a software that validates and clears electronic bills, enabling the system to take care of card payments. QinecEnterprise was the perfect system for Ludgate Clinic. Intuitive and easy-to-use, it also had the potential to solve the finance-based admin that had become a burden to his business.

The problem was, Ludgate Clinic’s telephone receptionist service didn’t work with Qinec.

A flexible receptionist service delivers the best of both worlds

QinecEnterprise was to become a crucial part of the Ludgate Clinic. The telephone receptionist service, on the other hand, had to change. But despite numerous enquiries, finding a service proved more difficult than Chris imagined. Until, that is, he discovered MyRuby. Like the other services he contacted, MyRuby hadn’t used Qinec before. However, as a specialist in telephone answering services for clinics, MyRuby was experienced in most of the practice management systems available. After contacting Qinec, the service was able to access the system quickly, evaluate it for staff, and put the necessary training in place. Within a week, MyRuby had added Qinec to its list of supported practice management systems.

A clinic shouldn’t have to choose between a great online practice management system and a great telephone receptionist. It’s up to the receptionist service to be flexible enough to meet each client’s needs, whether it’s adapting to individual clinicians and their habits, working practices and schedules, complying with different regulations or supporting the software they prefer.

Fortunately for Ludgate Clinic, MyRuby offers that flexibility, combined with a determination to blend in as part of the team. The service has adopted the Qinec system and its receptionists have quickly learned how to use it in conjunction with the clinic’s needs. It means Ludgate Clinic benefits from an online practice management system that works for the business. And Chris is on track to saving around 10 per cent of his time which was once spent invoicing and taking payments. It’s a bonus that he’s also found an experienced clinical receptionist service which ensures he never misses an important call.

There are dozens of online practice management systems to suit the varied needs of clinical practices, designed to make a busy practitioner’s life easier. Read the full Case Study for Ludgate Clinic.

MyRuby Provides a smarter way to run your telephone reception.
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